Your Change Is Now

Basic principles of persuasion - Part 2

<br>
<div style="text-align: justify;">
<a href="http://yourchangeisnow.blogspot.com/2015/07/basic-principles-of-persuasion-part-1.html">In the last post I introduced the first principle of persuasion</a>: Do not try to manipulate or your efforts will be ruined. As promised, in this post we are going to talk about one of the main principles in persuasion: to know the basic human needs.<br>
<br>
<h2>
<b>2. To persuade, consider the two most basic human needs: to avoid pain and seek pleasure.</b></h2>
<br>
<div style="text-align: right;">
<span style="font-size: xx-small;">¿Hablas español? Encuentra la versión original de la publicación en: <a href="http://tucambioesahora.blogspot.com/2014/07/principios-basicos-de-la-persuasion.html">Principios básicos de la persuasión: Parte 1</a></span> </div>
<br>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikBYCP8VDQy7HigCeBg54O1ofp0GmqSOHzgxB0T5HLnsIUKoctFb0lzr2Pa1T1hDwXUCiCp3uNS8jbT-lWh17ABtdNFai1wSfmVb8W2KoIhLea_n07aAu5d-aAWI1nqugAGO_z3FpmgYQ/s1600/Basic-Principles-Of-Persuasion.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Fundamentals Of Persuasion" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikBYCP8VDQy7HigCeBg54O1ofp0GmqSOHzgxB0T5HLnsIUKoctFb0lzr2Pa1T1hDwXUCiCp3uNS8jbT-lWh17ABtdNFai1wSfmVb8W2KoIhLea_n07aAu5d-aAWI1nqugAGO_z3FpmgYQ/s400/Basic-Principles-Of-Persuasion.jpg" title="Basic Principles Of Persuasion"></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><br>
To be persuasive is to know what people want. If you do 
not speak to their emotions and most basic and fundamental thoughts and 
needs, it will be very difficult for you to persuade anyone.</td></tr>
</tbody></table>
<br>
</div>